A public relations manager is in charge of making sure that all necessary publicity accentuating a particular event, product, or other business matter reaches a target audience. Depending on the specific industry, the responsibilities of a public relations manager will vary.
The most common duties include: adequately communicating a company or organization’s stance on certain issues to the public; getting the word out about new products, services, or features to an exact segment of the public; and showcasing a company or organization in the best possible light. Public relations managers utilize many different types of media to ensure the message is conveyed accurately. He or she plans and manages events, interacts with the public, works together with vendors, and organizes production needs. Public relations managers may also write press releases, and act as a company spokesperson.
A minimum of a Bachelor’s degree in public relations is required to become a public relations manager. Certain types of jobs, companies, or organizations may require a Master’s degree in public relations or journalism with a minimum of five years of work experience to apply for the position of public relations manager.
Experience in managing a staff, communicating effectively with high-level executives, customer interaction, and designing and implementing successful PR campaigns is also recommended.
The typical average salary of an experienced public relations manager is about $70,000 per year.