An E-Commerce manager is responsible for designing, developing, implementing, maintaining, and upgrading websites and web service systems for their business. These managers create platforms that allow their company to conduct business over the Internet. He or she is in charge of all online marketing, affiliate marketing, email inquiries, and online sales programs.
E-Commerce managers track online sales progress by analyzing sales statistics, conducting online traffic studies, and analyzing click-thru data. He or she produces reports that are used by many departments to make further sales and marketing decisions. Some managers may design SEO campaigns, and work with technical programmers to make sure their commerce site is as user friendly as possible. Managers should be able to effectively lead web development and sales teams.
A Bachelor’s degree in business, marketing, or a technical field is required to become an e-commerce manager. Some employers may require a Master’s degree. E-commerce managers are typically required to work their way up to management by first working as a marketing analyst, forecaster, web designer, or other sales position.
The typical average salary of an e-commerce manager is about $83,600 per year. Experienced managers average a salary of about $105,100 per year.