Marketing Bachelor’s Degree
Overview
Students earning a marketing degree can work in a wide variety of business and communications jobs. The recent growth in digital publishing and interactive marketing have provided the most robust growth in this field, with a premium placed on job candidates with analytical and technical skills. Today’s marketing jobs require not only branding and design skills, but also analytical measurement and reporting training that can be used to forecast and adjust ongoing marketing campaigns. Students are advised to supplement their direct business and marketing training with skills in statistics, computer science and foreign language to gain the most possible traction on the job market.
Salary Expectations
With an average starting salary around $39,000, marketing majors face a competitive job market that will vary widely by geography. Major cities such as New York are home to a variety of marketing jobs, but can be challenging locations to begin a career.
The upward potential for marketing professionals is a product of work experience as well as familiarity with communications and publishing tools which can lead to compensation growth at more senior levels into the high five figure range.
