Marketing MBA Degree
An MBA with a concentration in marketing is a great way to prepare for an interesting career in the marketing side of business. A company can have a great product or service, but if their customers don’t know about it, the business won’t be operating for long. Being able to effectively draw attention to a company’s offerings makes the person who graduates from this program in demand by a number of employers.
Your concentration in marketing will give you a good understanding of human psychology as it pertains to consumers, as well as pricing, market research, distribution channels, and communication issues. You will learn about intellectual property, finance, and environmental concerns as they pertain to marketing practices, as well as valuable computer skills.
Here are some examples of the courses you would take as part of this degree program:
• Advanced Market Research
• Consumer Business Strategies
• Essentials of Business Development
• Financial Management
• International Business
• Managerial Accounting
• Managerial Economics
• Marketing Management
• Organizational Behavior
• Strategic Marketing
Career Options
Graduates from an MBA program with a concentration in marketing are qualified for these kinds of career opportunities:
• Business-to-Business Marketing
• Customer Service
• Media Services
• Retail Management
• Public Relations
• Sales and Sales Management